Adidas is inviting consumers to enter a design contest for its Adidas Neo sneakers label via Snapchat, with the chance to turn their designs into real outfits.

Budding designers are invited to sign up to Snapchat, then create and edit their own footwear and fashion designs on the platform, using a doodle tool on a photo of a model wearing a white outfit and shoes. Four winners will be flown to the Adidas HQ Germany to have their designs turned into real items.

ehsan bhatti