NIKE - VAPORMAX UTILITY - ' NOTHING STOPS'
3 films for Nike VaporMax Utility shot on location in south London over the course of a single day. Off-the-cuff and quirky yet celebrating the grittiness of urban London culture.
1/3: NIGHT REFLECTIVITY - NOTHING STOPS ‘KEV’’
Kev' smashes his way through the moonlit streets of London to make it to the girl. He's fallen asleep waiting for the go ahead, but his Vapormax are always 'active' and ready to go thanks to the integration of reflective elements.
2/3: WET TRACTION - NOTHING STOPS ‘SHAQ’
'Shaq' takes out any obstacles in his path to make it home on time for dinner: bossing it through the slippery estate like a true 'Bus'-man thanks to his 'nang creps’: the new Vapormax Utility with wet traction.
3/3: WATER REPELLENCY - NOTHING STOPS ‘JOHNNY’
Red-alert, it's wet outside... all evening plans are cancelled - no one dares mess up their 'fresh kicks'! Although nothing stops Johnny (London based afrobeat dancer) - especially not a bit of rain, thanks to those water repellent Nike VaporMax utilities on his feet!
Production Company: Friend London @friend_london
Exec Producer: Chris Abitbol
Producer: Campbell Beaton @campbellvonbeaton
Production Manager: Tiernan Hanby
Agency: Mox London @mox_london
Creative Director: Matt Bolton
Agency Producer: Rachel Cormack
DOP - Marcus Autelli @Marcus_autelli
Production Designer: Caspar Phillips @caspar.phillips
Editor: Brendan Jenkins @ Ten Three @Jumpkins @tenthree_editing
Second camera operator: Santiago Berni
Colourist: Jonny Thorpe @ Glassworks
VFX Artist: Felix Geen
Music Composition: Chris J P Franks - @Cashino
Sound Mix: Jake Ashwell @ 750_mph
Stylist: Robbie Canale @robbiecanale
Hair / Make-up: Kate O’ Shea
Director Assistant: Raúl Cerezo @grahamthunder
You Up Lead boy: Kevin Curtis Philemon @Kevjnr Busman Lead boy: Shaquille Williams @_shaq_w
Rain Dance lead boy: John Turay - @__Itsjonny